10 min read
Digital loyalty cards for small businesses: a complete guide
What a digital or online loyalty card is, how wallet passes work, how long a card should be, and how to tell whether the whole thing is paying for itself.
10 min read
Loyalty app or wallet pass: why yours belongs in a wallet
A loyalty app asks the customer to install something first. A wallet pass skips that step. Here is what each one actually costs you.
10 min read
What to put next to the till: the counter QR code
The counter QR code is the whole acquisition funnel for a shop loyalty program. Most of them fail for reasons that take a minute to fix.