A local is not a customer. They are a regular fixture
Pubs already run on habit -- the Thursday quiz, the match, the same seat at the end of the bar. Passumo puts a card in your locals' wallets and gives you a free way to tell them what is on, instead of paying to boost a post they will not see.
- Done for you
- No credit card
- 5-minute setup
Rewards that suit a pub
- Your tenth pint on us
- Double stamps on quiz night
- A round on the house on your birthday
Examples, not settings. You pick the reward and we build the card around it.
Find your business. We set the whole thing up for you.
No signup, no credit card. Search for your business, tell us your goal, and leave your email. We design your wallet card, set up the follow-up, and send you an invite to your ready-made dashboard.
- No account
- No credit card
- We build it for you
A week behind the bar, from Tuesday to the quiz
Nothing about a pub needs teaching to a loyalty card. The rhythms are already there; the card just gives you a way to speak to the people who keep them.
- At the bar
A round, a tap on the scanner, ninth stamp. The tenth being on the house arrives on their phone while they are carrying the drinks back.
- Thursday, 5pm
Quiz night. A note goes to every regular holding a card -- free, to all of them -- and the teams that were going to forget turn up.
- Tuesday
The deadest shift of the week gets a happy hour with double stamps on it, sent that afternoon, and the bar is not empty at seven.
The cheapest customer is the one who already walked in
Most independent venues have no way to reach a customer once they leave: no number, no email, no reason to come back. Every visit is a first visit. That's the gap Passumo closes.
- 5–25×
more expensive to win a new customer than to keep one you already have
Harvard Business Review, 2014. Research by Bain & Company- 25–95%
more profit from lifting customer retention by just 5%
Frederick Reichheld, Bain & Company, via HBR- 62%
of UK hospitality customers say a loyalty programme influences where they go
KAM × Access Hospitality, 2025. Survey of 500 UK consumers
Reach them where they'll actually see it
Every message goes out on the channel most likely to land, starting with the one that costs you nothing.
Notifications
Straight to their smartphone, on the lock screen next to their bank cards, through the card they already added. No app to install and no per-message fee, so it's the default for everything routine: a stamp landing, a reward unlocking, a quiet Tuesday offer.
For the messages that need room. A welcome with your story, a monthly regulars' offer, a voucher with its terms. Branded to match your card, drafted by AI if you want.
SMS
The one nobody ignores, held back for the moments that earn it: a win-back to someone who's drifted, a birthday, a same-day offer on a slow service.
Five minutes to set up. Then it works while you serve.
No designers, no developers, no new hardware. Here is the whole thing, start to finish.
- 01Step one
Print your QR
Counter card, table tent, window sticker or poster. They scan it with the camera they already have, and there is no app for anyone to download.
Print materialsCounter cardA6Table tentFoldedWindow sticker10×10cmPosterA4Nora’s CoffeeFree coffee on your 8th visitScan to join - 02Step two
Set up your join page
Choose what you ask for. A name and an email is enough to hand out a card; add a phone or a birthday only if you will use them.
What you ask forNameEmailPhoneBirthdayJoin Nora’s CoffeeSarah Whitfieldsarah@example.com14 MarchAdd to Apple Wallet - 03Step three
Write your thank-you page
The best ask a local business gets: they are still at the counter, they have just got something free, and their phone is already open.
You’re in! 🎉Your card is in your wallet. Show it at the counter and we’ll stamp it.GoogleLeave a reviewTrustpilotLeave a reviewInstagramFollow - 04Step four
Pick a campaign
Twenty-five are already written. Switch one on and it keeps running, reaching the right customers while you serve the ones in front of you.
3 switched on. They run while you serve.Campaign25 readyWe miss youGone quiet · NotificationBirthday treatBirthdays this week · EmailDouble-stamp dayEveryone · SMS
Tap this and you are a member in ten seconds
A real join page opens, the card lands in your wallet, and the welcome notification arrives. Exactly what your customers get.
Live demo card. Delete it from your wallet anytime.
The flows a pub actually uses
25 are written and ready to switch on. These are the ones worth starting with. The trigger, the timing and the message are already done.
Weekly fixture
The quiz, the open mic, the Sunday roast. A weekly reminder is the difference between a fixture and something people mean to come to.
Happy hour
Put the multiplier on the hours you are staffed and empty. It is a pub's oldest tool, with a way to actually tell people about it.
Community night
A pub that hosts is a pub people are loyal to. This is how the regulars hear about it first.
We miss you
Locals drift for ordinary reasons and rarely decide to stop coming. A month of silence is worth one message.
Everything you need to keep them coming back
A complete toolkit, from the card itself to the reasons customers come back.
Write once, send where it lands
Write your message, pick who gets it, and choose the channel it goes out on. No lists to export, no send window to guess at.
- Target everyone, quiet customers, or people one stamp from a reward
- AI helps write the copy
- Push and email included, SMS when it counts
We have not seen you in a while. Here is double stamps on your next coffee.
Know every customer by name
Profiles build themselves as cards get scanned: visits, stamps, birthdays, referrals, and who's starting to drift. Every segment an automation targets is kept up to date for you.
- Statuses at a glance: new, active, near reward, inactive
- Full stamp and reward history per customer
- Search and filter by status
Your brand, down to the stamp
The reward is what brings them back, so it's worth getting right. Point Passumo at your website and AI designs the card around your goal. Then tune every colour, icon and reward next to a live wallet preview.
- AI pulls your brand colours straight from your site
- Live Apple Wallet and Google Wallet previews
- Printable QR posters for the counter
See loyalty pay for itself
Visits, rewards redeemed, redemption rate. Every stamp is a customer who came back, so the numbers that matter are the ones that count returns.
- Visits and redemptions, not just headcount
- Members and stamps over time
- Filter by 30 or 90 days
And everything else that comes with it.
QR sign-up page
Your own branded page. One scan and they're a member.
Printable QR materials
Counter cards and posters, ready to print.
Apple & Google Wallet
Both platforms, no app for anyone to download.
Four card types
Stamps, points, coupons and vouchers.
Staff scanner
Any phone at the counter. No new hardware.
Customer segments
New, active, near a reward, drifting away.
Analytics
Redemption rate, active members, growth over time.
Frequency caps
A weekly limit per customer, so nobody gets worn out.
Email campaigns
Branded to your card, drafted by AI if you want.
SMS campaigns
Per message, for the ones that earn it.
Automation flows
Welcome, win-back, birthday and reward reminders.
Reviews & social follows
Ask for a Google or Trustpilot review, and a follow, right after they join.
Questions, answered
Everything an owner asks before switching a loyalty program on -- including the awkward ones about staff, fraud and what it costs.
Pubs & bars questions
Getting started
For my customers
Day to day in my venue
Messaging & customer data
Pricing & your plan
Trust & the rest
Something else on your mind? Email us. A human answers.
Give customers a reason to come back
Find your business and we set it up for you. Your first customers can join this week, and the follow-up starts the moment they do.
Set it up for me