The weekend books itself. Midweek is the problem worth solving
Restaurants rarely have a Saturday problem. They have a Tuesday problem, and a diner who came twice this year and would have come four times if anyone had given them a reason. Passumo is the way to give them one.
- Done for you
- No credit card
- 5-minute setup
Rewards that suit a restaurant
- A dessert on the house on your fourth visit
- A glass of wine for the table on your fifth
- Something on us in your birthday week
Examples, not settings. You pick the reward and we build the card around it.
Find your business. We set the whole thing up for you.
No signup, no credit card. Search for your business and leave your details. We design your wallet card, set up the follow-up, and send you an invite to your ready-made dashboard.
- No account
- No credit card
- We build it for you
A midweek service, filled from your own list
Lower frequency and a higher ticket than the counter trades, so the card is built around fewer visits that are each worth a lot more.
- At the table
The bill is paid and the pass is scanned with it. Fourth visit, and dessert on the next one is on their phone before they have got their coat.
- Monday, 4pm
Tuesday is half booked. An offer goes to everyone who has eaten with you, at no cost per message, and the covers you were short of arrive.
- New menu week
The people who already like your food hear about the new menu first. That is a full room on the night you would otherwise be trialling it to nobody.
The cheapest customer is the one who already walked in.
Most independent venues have no way to reach a customer once they leave: no number, no email, no reason to come back. Every visit is a first visit. That is the gap Passumo closes.
- 5-25×
more expensive to win a new customer than to keep one you already have
Harvard Business Review, 2014. Research by Bain & Company- 25-95%
more profit from lifting customer retention by just 5%
Frederick Reichheld, Bain & Company, via HBR- 62%
of UK hospitality customers say a loyalty programme influences where they go
KAM × Access Hospitality, 2025. Survey of 500 UK consumers
Reach them after they leave. Whichever way they are reachable.
Every message goes out on the channel most likely to land, starting with the one that costs you nothing.
Straight to their smartphone, on the lock screen next to their bank cards, through the card they already added. No app to install and no per-message fee, so it's the default for everything routine: a stamp landing, a reward unlocking, a quiet Tuesday offer.
Nothing · Unlimited, never meteredFor the messages that need room. A welcome with your story, a monthly regulars' offer, a voucher with its terms. Branded to match your card, drafted by AI if you want.
Included in the plan · 5,000 a monthThe one nobody ignores, held back for the moments that earn it: a win-back to someone who's drifted, a birthday, a same-day offer on a slow service.
Included in the plan · 250 segments a monthThe product holds back before a customer would. Every automation and campaign counts against the same caps, so nobody is messaged three times in a day.
Per customer · Automations and campaigns together- Best for
- Anything routine
- Costs
- Nothing
- Included
- Unlimited, never metered
- Needs
- Nothing. It goes to the card itself
Five minutes to set up. Then it works while you serve.
No designers, no developers, no new hardware. Here is the whole thing, start to finish.
01
Counter card, window sticker, or a Wi-Fi card that hands out your password once they join. They scan it with the camera they already have, and there is no app for anyone to download.
02
Choose what you ask for. A name and an email is enough to hand out a card; add a phone or a birthday only if you will use them.
03
It says thank you the moment they join, then it is their page for your shop: their stamps, your review link, your Wi-Fi, and where to find you.
04
Twenty-five are already written. Switch one on and it keeps running, reaching the right customers while you serve the ones in front of you.
Tap this and you are a member in ten seconds.
A real join page opens, the card lands in your wallet, and the welcome notification arrives. Exactly what your customers get.
Live demo card · Delete it from your wallet any time
The flows a restaurant actually uses.
28 are written and ready to switch on. These are the ones worth starting with. The trigger, the timing and the message are already done.
New menu preview
A new menu launched to strangers is marketing spend. Launched to people who already love the place, it is a booked-out Wednesday.
Flash promotion
Decided on a Monday afternoon, sent to the whole list, and aimed at exactly the service that is looking thin.
VIP night
Your most frequent diners are a real asset. An evening built for them costs a service and buys years of word of mouth.
Customer anniversary
Restaurants are where people mark occasions. Being the one that remembers theirs is the whole game.
Everything that comes with it.
The whole toolkit, from the card itself to the reasons customers come back.
Apple & Google Wallet
Both platforms, no app for anyone to download.
Stamps or points, plus offers
One loyalty card for your shop, and coupons your campaigns hand out.
QR sign-up page
Your own branded page. One scan and they're a member.
Printable QR materials
Counter cards and posters, ready to print.
Wi-Fi card
Free Wi-Fi in return for a card. They scan, they join, and the password appears on their phone.
Staff scanner
Any phone at the counter. No new hardware.
Customer segments
New, regular, VIP, at risk and lapsed.
Analytics
Redemption rate, active members, growth over time.
Email campaigns
Branded to your card, drafted by AI if you want.
SMS campaigns
Included in the plan, for the ones that earn it.
Automation flows
Welcome, win-back, birthday and reward reminders.
Frequency caps
A weekly limit per customer, so nobody gets worn out.
Reviews & social follows
Ask for a Google or Trustpilot review, and a follow, right after they join.
Questions, answered.
Everything an owner asks before switching a loyalty program on, including the awkward ones about staff, fraud, and what it costs.
Restaurants questions
Getting started
For my customers
Day to day in my venue
Messaging & customer data
Pricing & your plan
Trust & the rest
Something else on your mind? Email us. A human answers.
Give customers a reason to come back.
Find your business and we set it up for you. Your first customers can join this week, and the follow-up starts the moment they do.