9 min read
Small Business Saturday and Black Friday without a sitewide discount
Both dates reward whoever shows up. A loyalty program rewards the right person instead of discounting every customer, regulars included.
10 min read
The best loyalty card apps for small businesses
Six loyalty apps compared on price, wallet format and messaging channels, using figures fetched from each vendor's own pricing page in October 2026.
9 min read
Toast loyalty program: what restaurants get, and what it misses
Toast bundles Loyalty with email and SMS in its Marketing Suite, tied to a POS subscription. What that setup covers, and what a wallet card does instead.
8 min read
Free loyalty cards: what the free options really cost you
A paper stamp card and a free loyalty app both say zero on the price tag. Here is what each one actually gives up to get there, and when that trade is fine.
8 min read
Loyalty card examples: what the good ones have in common
Four real loyalty cards taken apart, from a coffee app to a classic car wash experiment, to find the traits that actually make a card get used.
8 min read
Square Loyalty: what it costs, and what a wallet card does instead
Square Loyalty costs £25 to £65 a month on a POS plan, and messaging needs a second product. What that adds up to, and what a wallet card does differently.
8 min read
Birthday and milestone messages worth sending
The two automated messages nobody minds getting, why they still need a channel and a cap, and what to send on a customer's birthday and their fifth visit.
10 min read
The first thirty days after someone joins
The welcome message is not the whole job. What to send across the four weeks that decide whether a new member becomes a regular, and when to stop.
12 min read
The January problem: filling the quietest month
January is the lowest month of the year for food and drink in Great Britain, and the hole is deeper than the December peak is tall. Plan for it in November.
15 min read
Getting opt-in: consent people actually complete
What UK law needs before you message your own customers, how it differs by channel, and why most tricks for lifting opt-in rates make consent invalid.