2 min read
Writing a message people do not delete
A push notification gets about four words of attention before a thumb decides. Here is what to put in them, and what to leave out entirely.
1 min read
The quiet Tuesday problem
Most shops are busy when they do not need help and empty when they do. Retention is mostly about moving demand, not adding it.
1 min read
Push or email: which one to send
They are not interchangeable. One is for things that are true right now, the other for things worth reading. Sending the wrong one costs you the channel.