Passumo features: the loyalty card and everything after it
Passumo runs a wallet loyalty card for a local business, builds a customer list from it, and gives you three ways to reach that list: push notifications, email and SMS. Cards, customers and push are unlimited. Setup is one QR code on the counter, and there is no app for your customers to install.
What is included in Passumo?
| Feature | What it does | What you get |
|---|---|---|
| The card itself | ||
| Apple & Google Wallet | Both platforms, no app for anyone to download. | Both, on every plan |
| Four card types | Stamps, points, coupons and vouchers. | Unlimited programs |
| At your counter | ||
| QR sign-up page | Your own branded page. One scan and they're a member. | One per location |
| Printable QR materials | Counter cards and posters, ready to print. | Designed in the dashboard |
| Staff scanner | Any phone at the counter. No new hardware. | Unlimited devices |
| Who your customers are | ||
| Customer segments | New, active, near a reward, drifting away. | Four, kept up to date for you |
| Analytics | Redemption rate, active members, growth over time. | 30 or 90 days |
| Bringing them back | ||
| Email campaigns | Branded to your card, drafted by AI if you want. | 5,000 a month |
| SMS campaigns | Included in the plan, for the ones that earn it. | 250 segments a month |
| Automation flows | Welcome, win-back, birthday and reward reminders. | Nine triggers, unlimited flows |
| Frequency caps | A weekly limit per customer, so nobody gets worn out. | 3 a week, 1 for texts |
What kinds of loyalty card can you run?
Four, and as many of each at once as you like. A stamp card for your regulars and a voucher for a Tuesday promotion can run side by side on the same account, and a customer can hold both.
| Card type | What the customer collects | Best for |
|---|---|---|
| Stamps | One stamp a visit, towards a set total | A shop people come to often, for the same thing |
| Points | Points that build up and get spent | A wider menu, where visits are worth different amounts |
| Coupons | A single offer, used once | Bringing someone in for one specific thing |
| Vouchers | A fixed value, redeemed against a bill | Gifting, and making good on a complaint |
How does a customer get your card?
They scan the QR code on your counter. There is no app to download, no account to make, and nothing for your staff to type in.
- They point their phone camera at the QR code by your till.
- Your join page opens. They fill in whatever you chose to ask for, which can be as little as an email address.
- They tap Add to Apple Wallet or Add to Google Wallet.
- The card is on their phone and they are a member. About twenty seconds, without leaving the counter.
What do you learn about each customer?
Whatever your join page asked for, plus everything the card records on its own once they start using it.
- What you asked for at sign-up: name, email, phone, birthday. You set each one to required, optional or off.
- Every visit, every stamp, and every reward they have taken.
- Which branch they use, and when they were last in.
- Which group they fall into: new, active, close to a reward, or drifting away. That last one is the list worth acting on.
What does Passumo not do?
Worth saying plainly, because some of it is deliberate and the rest is simply not built yet.
| Not included | Why that is survivable |
|---|---|
| POS and payment integrations | Passumo runs alongside whatever till you have. Nothing to buy, nothing to break on a Saturday. |
| Bulk import of an existing list | A list imported without permission is a list you cannot message. Your QR moves your regulars across with consent instead. |
| Scheduling a campaign for later | Campaigns send now. Automations are what send on their own, at each customer's own moment. |
| Customers referring friends | Not built yet. Business-to-business referrals are, if you want to recommend Passumo to another shop. |
| Knowing whether a message was read | There is no open or read tracking. What you can see is whether they came back, which is the number that pays. |
What does each part actually look like?
The four you will spend the most time in.
Write once, send where it lands
Write your message, pick who gets it, and choose the channel it goes out on. No lists to export, no send window to guess at.
- Target everyone, quiet customers, or people one stamp from a reward
- AI helps write the copy
- Push and email included, SMS when it counts
We have not seen you in a while. Here is double stamps on your next coffee.
Know every customer by name
Profiles build themselves as cards get scanned: visits, stamps, birthdays, referrals, and who's starting to drift. Every segment an automation targets is kept up to date for you.
- Statuses at a glance: new, active, near reward, inactive
- Full stamp and reward history per customer
- Search and filter by status
Your brand, down to the stamp
The reward is what brings them back, so it's worth getting right. Point Passumo at your website and AI designs the card around your goal. Then tune every colour, icon and reward next to a live wallet preview.
- AI pulls your brand colours straight from your site
- Live Apple Wallet and Google Wallet previews
- Printable QR posters for the counter
See loyalty pay for itself
Visits, rewards redeemed, redemption rate. Every stamp is a customer who came back, so the numbers that matter are the ones that count returns.
- Visits and redemptions, not just headcount
- Members and stamps over time
- Filter by 30 or 90 days
Tap this and you are a member in ten seconds
A real join page opens, the card lands in your wallet, and the welcome notification arrives. Exactly what your customers get.
Live demo card. Delete it from your wallet anytime.
Find your business. We set the whole thing up for you.
No signup, no credit card. Search for your business, tell us your goal, and leave your email. We design your wallet card, set up the follow-up, and send you an invite to your ready-made dashboard.
- No account
- No credit card
- We build it for you
Feature questions
The ones owners ask about running it, rather than about buying it.
Feature questions
Something else on your mind? Email us. A human answers.
Give customers a reason to come back
Find your business and we set it up for you. Your first customers can join this week, and the follow-up starts the moment they do.
Set it up for me