Push, email, and SMS from one loyalty card.
Every customer who adds your card can be reached three ways: a push notification on the lock screen, an email, or a text. Push rides the wallet pass, so it costs nothing and is never metered. Email comes with a monthly allowance that grows with each shop you add, and texts are pay as you go.
Which channels can you message on?
Three, and every customer on your card can be reached on at least one of them from the moment they join.
| Channel | What it costs | Included | What it is for | What you need from them |
|---|---|---|---|---|
| Notifications | Nothing | Unlimited, never metered | Anything routine | Nothing. It goes to the card itself |
| Included in the plan | 5,000 a month | Anything that needs room | An email address and their consent | |
| SMS | Pay as you go | 50 free credits to start | The ones that earn it | A phone number and their consent |
Each message picks its own channel when you write it. There is no read or open tracking in Passumo, so a message never escalates from one channel to the next on its own, and nothing here works like an email sequence that gives up and texts you.
Does a notification cost anything?
No, and it is never metered. A notification rides the wallet pass the customer already added, so it reaches them on the lock screen without an app, without a phone number, and without a per-message fee however long your list gets. That is why it is the right default for anything routine: a stamp landing, a reward unlocking, a quiet Tuesday offer.
When should you use email instead?
When the message needs room. A welcome with your story, a monthly regulars' offer, a voucher with its terms on it. Email is branded to match your card and can be drafted by AI, and the plan includes 5,000 a month with 2,500 more for every extra shop. You need an address and their consent, both of which your join page collects.
When is a text worth it?
For the moments that earn an interruption: a win-back to someone who has drifted, a birthday, a same-day offer on a slow service. Texts are pay as you go, so you only pay for the ones you send: every shop gets 50 free credits to start, then 200 credits are $33£25€29A$48 and never expire. A credit is one segment, 160 characters of plain text, and a single emoji drops that to 70 for the whole message, so length costs more than recipients do.
What does Passumo deliberately not do?
Two things it would be easy to assume from a list of three channels.
- Messages that escalate from one channel to the next. There is no read or open tracking, so nothing knows whether a message landed. Each flow picks its channels up front.
- Quiet hours. Nothing is held back by time of day. The weekly cap is what protects a customer, not a curfew.
Reach them after they leave. Whichever way they are reachable.
Every message goes out on the channel most likely to land, starting with the one that costs you nothing.
Straight to their smartphone, on the lock screen next to their bank cards, through the card they already added. No app to install and no per-message fee, so it's the default for everything routine: a stamp landing, a reward unlocking, a quiet Tuesday offer.
Nothing · Unlimited, never meteredFor the messages that need room. A welcome with your story, a monthly regulars' offer, a voucher with its terms. Branded to match your card, drafted by AI if you want.
Included in the plan · 5,000 a monthThe one nobody ignores, held back for the moments that earn it: a win-back to someone who's drifted, a birthday, a same-day offer on a slow service.
Pay as you go · 50 free credits to startThe product holds back before a customer would. Every automation and campaign counts against the same caps, so nobody is messaged three times in a day.
Per customer · Automations and campaigns together- Best for
- Anything routine
- Costs
- Nothing
- Included
- Unlimited, never metered
- Needs
- Nothing. It goes to the card itself
Find your business. We set the whole thing up for you.
No signup, no credit card. Search for your business and leave your details. We design your wallet card, set up the follow-up, and send you an invite to your ready-made dashboard.
- No account
- No credit card
- We build it for you
Channel questions
What each one costs, what it needs, and how a customer opts out.
Channel questions
Something else on your mind? Email us. A human answers.
Give customers a reason to come back.
Find your business and we set it up for you. Your first customers can join this week, and the follow-up starts the moment they do.