2 min read
What a stamp card is actually for
A loyalty card is not a discount. It is a reason to come back on a Tuesday, and the difference between those two ideas is most of your margin.
2 min read
How many stamps should a card have?
Six is too few, twelve is too many, and the right answer depends on how often people already come in rather than on what the reward costs you.
2 min read
Writing a message people do not delete
A push notification gets about four words of attention before a thumb decides. Here is what to put in them, and what to leave out entirely.
1 min read
The quiet Tuesday problem
Most shops are busy when they do not need help and empty when they do. Retention is mostly about moving demand, not adding it.