Passumo pricing: $78£59€69A$112 a month, one plan.
Passumo costs $78£59€69A$112 a month, or $780£590€690A$1,120 a year, which works out at about $65£49€58A$93 a month. There is one plan and every feature is in it. New accounts get a 7-day free trial, and a card is needed to start the trial. You can cancel from the dashboard at any time.
What do you get for $78£59€69A$112 a month?
One plan, with everything in it. The list below is only the things that have a number attached, because those are the ones worth checking before you commit.
| What you get | How much | The detail |
|---|---|---|
| Coupon offers | Unlimited | Issued on top of your loyalty card by any campaign or automation |
| Customers and wallet passes | Unlimited | Growing your list never grows your bill |
| Push notifications | Unlimited | They ride the wallet pass, so they are never metered |
| 5,000 a month | Plus 2,500 for every extra location | |
| SMS | Pay as you go | 50 free credits to start, then 200 for $33. Credits never expire50 free credits to start, then 200 for £25. Credits never expire50 free credits to start, then 200 for €29. Credits never expire50 free credits to start, then 200 for A$48. Credits never expire |
| Automations | Unlimited | Up to twenty steps each |
| Staff devices | Unlimited | Any phone, unlocked with a 4-digit PIN |
| Locations | 1 | $51 a month for each one after that£39 a month for each one after that€46 a month for each one after thatA$74 a month for each one after that |
| Support |
Is it cheaper to pay yearly?
Yes. Paying for the year costs $780£590€690A$1,120, which works out at about $65£49€58A$93 a month, so you get two months free. Nothing else changes between the two.
| How you pay | What it costs | Per month |
|---|---|---|
| Monthly | $78 a month£59 a month€69 a monthA$112 a month | $78£59€69A$112 |
| Yearly | $780 a year£590 a year€690 a yearA$1,120 a year | About $65, two months freeAbout £49, two months freeAbout €58, two months freeAbout A$93, two months free |
What if you have more than one shop?
The plan covers one location. Each shop after that is $51£39€46A$74 a month, and brings its own QR code, its own staff PIN and its own share of the messaging allowance. Members are shared across all of them, so a card earned in one shop works in the rest, while your numbers stay split by branch.
| Shops | A month | Per shop |
|---|---|---|
| 1 | $78£59€69A$112 | $78£59€69A$112 |
| 2 | $129£98€115A$186 | $65£49€58A$93 |
| 3 | $180£137€161A$260 | $60£46€54A$87 |
| 5 | $282£215€253A$408 | $56£43€51A$82 |
| 10 | $537£410€483A$778 | $54£41€48A$78 |
Above 10 shops, talk to us and we will quote your chain.
How does the free trial work?
You get 7 days, with everything switched on. A card is needed to start it, and the plan begins automatically when the trial ends unless you cancel first. Cancel during the trial and you are not charged at all. Getting set up is the part that needs no card: we build your program and send your invite before any of this comes up.
What happens when your email allowance or SMS credits run out?
The send trims to fit rather than failing. Your campaign goes out to everyone there is room for, the rest are logged as skipped, and the number shows in that campaign's funnel so you can see exactly who missed it. You are never billed for an overage. The email allowance resets on the first of each calendar month, UTC, at 5,000 emails. Texts are pay as you go: 50 free credits to start, then 200 credits for $33£25€29A$48, which never expire and can be added right from the send screen.
Do you pay more as you get more customers?
No. Customers, wallet passes, coupon offers and push notifications are all unlimited, so a card that goes from 200 members to 2,000 costs exactly the same. The only things priced per unit are an extra shop and, if you text, SMS credits.
What is not included?
The short list, so none of it is a surprise later.
- Text messages. SMS is pay as you go: 50 free credits to start, then 200 credits for $33 that never expire. A send that runs out trims to fit rather than billing you for more.Text messages. SMS is pay as you go: 50 free credits to start, then 200 credits for £25 that never expire. A send that runs out trims to fit rather than billing you for more.Text messages. SMS is pay as you go: 50 free credits to start, then 200 credits for €29 that never expire. A send that runs out trims to fit rather than billing you for more.Text messages. SMS is pay as you go: 50 free credits to start, then 200 credits for A$48 that never expire. A send that runs out trims to fit rather than billing you for more.
- Email beyond the monthly allowance. A send trims to fit rather than billing you for the overage.
- POS and payment integrations. Passumo runs alongside your till rather than through it.
- Bulk import of an existing customer list.
Simple pricing that pays for itself.
Every plan starts with 7 days free. Cancel anytime before it ends.
Pro
Everything you need to bring customers back.
- Branded Apple & Google Wallet cards
- Unlimited loyalty members
- Unlimited push notifications
- Email campaigns: 5,000 emails a month
- SMS, pay as you go, with 50 free credits to start
- Customer retention automations with AI drafting
- Google & Trustpilot review links
- AI card designer & reward rules
- Branded sign-up page & ready-to-print QR materials
- Customer analytics & segments
- Staff scanner on unlimited phones
- Email support
7 days free · Cancel anytime
What one extra visit a month is worth.
Your assumptions, your arithmetic. Move the sliders to your own numbers and see what bringing regulars back a little more often adds up to.
At $7.50 a visit, Passumo pays for itself once it brings back 11 visits a month across your whole list.
Find your business. We set the whole thing up for you.
No signup, no credit card. Search for your business and leave your details. We design your wallet card, set up the follow-up, and send you an invite to your ready-made dashboard.
- No account
- No credit card
- We build it for you
Pricing questions
What the plan covers, what it does not, and what happens at the edges.
Pricing questions
Something else on your mind? Email us. A human answers.
Give customers a reason to come back.
Find your business and we set it up for you. Your first customers can join this week, and the follow-up starts the moment they do.