The client who did not rebook is the one worth chasing
A salon's problem is not the diary six weeks out. It is the client who left without booking the next one. Passumo keeps a card in their wallet and a reason to come back on their phone, so a gap in the rota is something you can act on.
- Done for you
- No credit card
- 5-minute setup
Rewards that suit a salon
- A free blow-dry on your sixth visit
- Money off your next colour
- A treatment on the house on your salon anniversary
Examples, not settings. You pick the reward and we build the card around it.
Find your business. We set the whole thing up for you.
No signup, no credit card. Search for your business and leave your details. We design your wallet card, set up the follow-up, and send you an invite to your ready-made dashboard.
- No account
- No credit card
- We build it for you
Six weeks in a salon, and the ones who do not come back
Higher ticket, lower frequency, and a rebooking rate that decides your month. The card is aimed squarely at the clients who slip through it.
- At the desk
Colour and cut, payment taken, pass scanned. Fifth visit, and the blow-dry on the sixth is already showing on their phone before they reach the door.
- Week nine
A client on a six-week colour cycle is three weeks past due and has not rebooked. The win-back ladder starts: a note first, then something worth returning for if they still have not been in.
- A year in
Their anniversary with the salon comes round and they hear from you about it. It costs a glass of something and it is the cheapest loyalty a salon ever buys.
The cheapest customer is the one who already walked in.
Most independent venues have no way to reach a customer once they leave: no number, no email, no reason to come back. Every visit is a first visit. That is the gap Passumo closes.
- 5-25×
more expensive to win a new customer than to keep one you already have
Harvard Business Review, 2014. Research by Bain & Company- 25-95%
more profit from lifting customer retention by just 5%
Frederick Reichheld, Bain & Company, via HBR- 62%
of UK hospitality customers say a loyalty programme influences where they go
KAM × Access Hospitality, 2025. Survey of 500 UK consumers
Reach them after they leave. Whichever way they are reachable.
Every message goes out on the channel most likely to land, starting with the one that costs you nothing.
Straight to their smartphone, on the lock screen next to their bank cards, through the card they already added. No app to install and no per-message fee, so it's the default for everything routine: a stamp landing, a reward unlocking, a quiet Tuesday offer.
Nothing · Unlimited, never meteredFor the messages that need room. A welcome with your story, a monthly regulars' offer, a voucher with its terms. Branded to match your card, drafted by AI if you want.
Included in the plan · 5,000 a monthThe one nobody ignores, held back for the moments that earn it: a win-back to someone who's drifted, a birthday, a same-day offer on a slow service.
Included in the plan · 250 segments a monthThe product holds back before a customer would. Every automation and campaign counts against the same caps, so nobody is messaged three times in a day.
Per customer · Automations and campaigns together- Best for
- Anything routine
- Costs
- Nothing
- Included
- Unlimited, never metered
- Needs
- Nothing. It goes to the card itself
Five minutes to set up. Then it works while you serve.
No designers, no developers, no new hardware. Here is the whole thing, start to finish.
01
Counter card, window sticker, or a Wi-Fi card that hands out your password once they join. They scan it with the camera they already have, and there is no app for anyone to download.
02
Choose what you ask for. A name and an email is enough to hand out a card; add a phone or a birthday only if you will use them.
03
It says thank you the moment they join, then it is their page for your shop: their stamps, your review link, your Wi-Fi, and where to find you.
04
Twenty-five are already written. Switch one on and it keeps running, reaching the right customers while you serve the ones in front of you.
Tap this and you are a member in ten seconds.
A real join page opens, the card lands in your wallet, and the welcome notification arrives. Exactly what your customers get.
Live demo card · Delete it from your wallet any time
The flows a salon actually uses.
28 are written and ready to switch on. These are the ones worth starting with. The trigger, the timing and the message are already done.
Win-back ladder
Built for exactly this: a message first, and only later something that costs you money. On a salon ticket, a discount given too early is expensive.
Customer anniversary
A year of colour appointments is a real relationship. Noticing it is worth more here than in any counter-service trade.
We miss you
The first rung, and the one that catches the client who simply has not got round to booking.
Ask for a review
Asked at the desk, minutes after they have seen the finish in the mirror.
Everything that comes with it.
The whole toolkit, from the card itself to the reasons customers come back.
Apple & Google Wallet
Both platforms, no app for anyone to download.
Stamps or points, plus offers
One loyalty card for your shop, and coupons your campaigns hand out.
QR sign-up page
Your own branded page. One scan and they're a member.
Printable QR materials
Counter cards and posters, ready to print.
Wi-Fi card
Free Wi-Fi in return for a card. They scan, they join, and the password appears on their phone.
Staff scanner
Any phone at the counter. No new hardware.
Customer segments
New, regular, VIP, at risk and lapsed.
Analytics
Redemption rate, active members, growth over time.
Email campaigns
Branded to your card, drafted by AI if you want.
SMS campaigns
Included in the plan, for the ones that earn it.
Automation flows
Welcome, win-back, birthday and reward reminders.
Frequency caps
A weekly limit per customer, so nobody gets worn out.
Reviews & social follows
Ask for a Google or Trustpilot review, and a follow, right after they join.
Questions, answered.
Everything an owner asks before switching a loyalty program on, including the awkward ones about staff, fraud, and what it costs.
Hair salons questions
Getting started
For my customers
Day to day in my venue
Messaging & customer data
Pricing & your plan
Trust & the rest
Something else on your mind? Email us. A human answers.
Give customers a reason to come back.
Find your business and we set it up for you. Your first customers can join this week, and the follow-up starts the moment they do.