8 min read
Digital membership cards: when a membership beats a stamp card
What a digital membership card actually is, when it beats a stamp card, and the one thing it is not: a paid subscription.
10 min read
Loyalty card templates: printable or digital card maker
Loyalty card template searches mean one of two things, a printable layout or a digital card maker. Here is the difference, and what belongs on either.
More on operations
10 min read
How to start a loyalty program for a small business
Most loyalty programs go wrong at the first decision, not the tenth. Six choices, in order, from what to reward to the first message you send.
7 min read
Digital stamp cards: how a punch card works on a phone
What a digital stamp card actually is, how a stamp gets from the counter to a customer's phone, and the three things that make it different from paper.
12 min read
The January problem: filling the quietest month
January is the lowest month of the year for food and drink in Great Britain, and the hole is deeper than the December peak is tall. Plan for it in November.
15 min read
Getting opt-in: consent people actually complete
What UK law needs before you message your own customers, how it differs by channel, and why most tricks for lifting opt-in rates make consent invalid.
12 min read
Gift vouchers before Christmas: what to sell and when
The voucher decision gets made in October, not December. What to sell, when to stop taking orders, and why the redemption matters more than the sale.
8 min read
How to design a loyalty card people keep on their phone
A wallet pass is a small fixed layout, not a blank canvas. Three decisions carry almost all of the design, and most cards get the third one wrong.
8 min read
Loyalty program metrics: the four numbers worth watching
Member count is the number everyone quotes and the one that means least. Four others tell you whether the program is earning its keep, or quietly leaking.
7 min read
Barbershop client retention: closing the six-week gap
New customers are getting harder to find, so the ones you have are the whole business. What to do about the weeks between haircuts, when clients drift.