2 min read
What a stamp card is actually for
A loyalty card is not a discount. It is a reason to come back on a Tuesday, and the difference between those two ideas is most of your margin.
2 min read
How many stamps should a card have?
Six is too few, twelve is too many, and the right answer depends on how often people already come in rather than on what the reward costs you.
1 min read
Why your loyalty card belongs in a wallet
An app nobody downloads is not a loyalty program. Apple and Google Wallet are already on the phone, and that changes what you can ask for.