8 min read
Bakery loyalty: rewarding a weekly habit without cutting margin
Bread carries a thin margin and everything unsold at four o'clock is a loss. That pair of facts should decide your reward and when you push it.
8 min read
How to design a loyalty card people keep on their phone
A wallet pass is a small fixed layout, not a blank canvas. Three decisions carry almost all of the design, and most cards get the third one wrong.
9 min read
Loyalty segmentation: who to message, and when
Sending to everyone is how a list dies. Four segments cover almost every small shop, and each one wants a different message at a different moment.
8 min read
Loyalty program metrics: the four numbers worth watching
Member count is the number everyone quotes and the one that means least. Four others tell you whether the program is earning its keep, or quietly leaking.
7 min read
Pub loyalty: rewarding regulars without discounting the bar
Your regulars already come. A card that discounts their pints costs margin. Reward the occasion instead, and aim it at the nights that need filling.
8 min read
Restaurant loyalty beyond the discount: filling the empty table
Discounting rewards demand you already had. Here is what to reward instead, and how to move covers onto the nights that actually need them.
8 min read
Salon loyalty: what to reward when visits are months apart
A ten-stamp card takes two years to finish at salon intervals. Here is what to reward instead, and why rebooking beats every card you could design.
8 min read
Takeaway loyalty that beats the aggregator apps
Every order through a platform costs you a commission you never get back. A loyalty card is the cheapest way to move repeat customers onto your own counter.
10 min read
Apple Wallet vs Google Wallet for loyalty cards
Apple Wallet loyalty cards and Google Wallet loyalty cards both message a lock screen now, and adding either takes one tap. What still differs, and how.
7 min read
Barbershop client retention: closing the six-week gap
New customers are getting harder to find, so the ones you have are the whole business. What to do about the weeks between haircuts, when clients drift.