7 min read
Barbershop client retention: closing the six-week gap
New customers are getting harder to find, so the ones you have are the whole business. What to do about the weeks between haircuts, when clients drift.
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8 min read
Coffee shop loyalty program ideas that survive the rush
A café loyalty scheme has about three seconds of counter time before it costs you the queue. Six ideas that fit inside that, and two that do not.
9 min read
Digital loyalty cards for small businesses: a complete guide
What a digital loyalty card is, how wallet passes work, how long a card should be, and how to tell whether the whole thing is paying for itself.
7 min read
Stamps, points or vouchers: picking a loyalty card type
Three mechanics, three different jobs. The one you pick decides whether customers can tell how close they are to the reward without doing arithmetic.
9 min read
What a stamp card is actually for
A loyalty card is not a discount. It is a reason to come back on a Tuesday, and the difference between those two ideas is most of your margin.
8 min read
How many stamps should a card have?
Ten is the default and it is often the wrong answer. The right number follows how often your customers already visit, not what the reward costs you.
8 min read
Why your loyalty card belongs in a wallet
An app nobody downloads is not a loyalty program. Apple and Google Wallet are already on the phone, and that changes what you can ask for.
8 min read
Writing a message people do not delete
A push notification gets a glance before a thumb decides. Here is what to put in the first few words, and what to leave out of them entirely.
9 min read
The quiet Tuesday problem
Most shops are busy when they do not need help and empty when they do. Retention is mostly about moving demand, not adding it.
10 min read
What to put next to the till: the counter QR code
The counter QR code is the whole acquisition funnel for a shop loyalty program. Most of them fail for reasons that take a minute to fix.