9 min read
Digital loyalty cards for small businesses: a complete guide
What a digital loyalty card is, how wallet passes work, how long a card should be, and how to tell whether the whole thing is paying for itself.
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Stamps, points or vouchers: picking a loyalty card type
Three mechanics, three different jobs. The one you pick decides whether customers can tell how close they are to the reward without doing arithmetic.
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What a stamp card is actually for
A loyalty card is not a discount. It is a reason to come back on a Tuesday, and the difference between those two ideas is most of your margin.
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How many stamps should a card have?
Ten is the default and it is often the wrong answer. The right number follows how often your customers already visit, not what the reward costs you.
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Writing a message people do not delete
A push notification gets a glance before a thumb decides. Here is what to put in the first few words, and what to leave out of them entirely.
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The quiet Tuesday problem
Most shops are busy when they do not need help and empty when they do. Retention is mostly about moving demand, not adding it.