8 min read
Free loyalty cards: what the free options really cost you
A paper stamp card and a free loyalty app both say zero on the price tag. Here is what each one actually gives up to get there, and when that trade is fine.
8 min read
Loyalty card examples: what the good ones have in common
Four real loyalty cards taken apart, from a coffee app to a classic car wash experiment, to find the traits that actually make a card get used.
8 min read
Square Loyalty: what it costs, and what a wallet card does instead
Square Loyalty costs £25 to £65 a month on a POS plan, and messaging needs a second product. What that adds up to, and what a wallet card does differently.
8 min read
Birthday and milestone messages worth sending
The two automated messages nobody minds getting, why they still need a channel and a cap, and what to send on a customer's birthday and their fifth visit.
10 min read
The first thirty days after someone joins
The welcome message is not the whole job. What to send across the four weeks that decide whether a new member becomes a regular, and when to stop.
12 min read
Gift vouchers before Christmas: what to sell and when
The voucher decision gets made in October, not December. What to sell, when to stop taking orders, and why the redemption matters more than the sale.
9 min read
Automated loyalty campaigns: welcome, near-reward, win-back
Three standing campaigns do most of the work of a loyalty program, and none of them can be sent by hand at the right moment. Here is how each one is built.
8 min read
Bakery loyalty: rewarding a weekly habit without cutting margin
Bread carries a thin margin and everything unsold at four o'clock is a loss. That pair of facts should decide your reward and when you push it.
8 min read
How to design a loyalty card people keep on their phone
A wallet pass is a small fixed layout, not a blank canvas. Three decisions carry almost all of the design, and most cards get the third one wrong.
9 min read
Loyalty segmentation: who to message, and when
Sending to everyone is how a list dies. Four segments cover almost every small shop, and each one wants a different message at a different moment.