How small shops actually get customers back: what works on a counter, what a wallet card changes, and what the numbers look like when it does.https://passumo.com/en-gbhttps://passumo.com/blog/what-a-stamp-card-is-actually-forhttps://passumo.com/blog/what-a-stamp-card-is-actually-forA loyalty card is not a discount. It is a reason to come back on a Tuesday, and the difference between those two ideas is most of your margin.Wed, 09 Sep 2026 00:00:00 GMTretentionloyaltyhttps://passumo.com/blog/how-many-stamps-should-a-card-havehttps://passumo.com/blog/how-many-stamps-should-a-card-haveSix is too few, twelve is too many, and the right answer depends on how often people already come in rather than on what the reward costs you.Fri, 04 Sep 2026 00:00:00 GMTloyaltyretentionhttps://passumo.com/blog/why-your-loyalty-card-belongs-in-a-wallethttps://passumo.com/blog/why-your-loyalty-card-belongs-in-a-walletAn app nobody downloads is not a loyalty program. Apple and Google Wallet are already on the phone, and that changes what you can ask for.Fri, 28 Aug 2026 00:00:00 GMTwalletloyaltyhttps://passumo.com/blog/writing-a-message-people-do-not-deletehttps://passumo.com/blog/writing-a-message-people-do-not-deleteA push notification gets about four words of attention before a thumb decides. Here is what to put in them, and what to leave out entirely.Fri, 21 Aug 2026 00:00:00 GMTcampaignsretentionhttps://passumo.com/blog/the-quiet-tuesday-problemhttps://passumo.com/blog/the-quiet-tuesday-problemMost shops are busy when they do not need help and empty when they do. Retention is mostly about moving demand, not adding it.Fri, 14 Aug 2026 00:00:00 GMTretentioncampaignshttps://passumo.com/blog/what-to-put-next-to-the-tillhttps://passumo.com/blog/what-to-put-next-to-the-tillThe counter QR code is the whole acquisition funnel for a shop loyalty program. Most of them fail for reasons that take a minute to fix.Thu, 30 Jul 2026 00:00:00 GMToperationswallethttps://passumo.com/blog/push-or-email-which-one-to-sendhttps://passumo.com/blog/push-or-email-which-one-to-sendThey are not interchangeable. One is for things that are true right now, the other for things worth reading. Sending the wrong one costs you the channel.Thu, 16 Jul 2026 00:00:00 GMTcampaignsemail